Comet Ventures manages Google Ads campaigns for Australian local service businesses — building systems that generate consistent, trackable leads while your competitors waste budget on guesswork.
Specialist experience across
Focused, practical services — not agency bloat. Every engagement is built around generating measurable leads and revenue for your business.
End-to-end campaign management using the Google Ads API. From strategy and setup to bid optimisation and automated reporting — we handle everything so you get consistent, qualified leads from your ad spend.
Integrate AI tools and workflow automation into your business operations. From intelligent lead follow-up to 24/7 chatbots and CRM automation, we build systems that work while you sleep.
End-to-end automation systems for lead capture, nurturing, and conversion. Build workflows that engage prospects at every stage of the buying journey — automatically, consistently, 24/7.
Build predictable, scalable lead pipelines for local service businesses. Combine paid search, landing page optimisation, and automated follow-up into a system that consistently delivers qualified prospects.
These are outcomes from active client campaigns managed through our Google Ads API integration and marketing automation systems.
Results vary by industry, budget, and market conditions. Past performance is indicative but not a guarantee of future results.
A structured, repeatable process refined across 8+ years of client engagements — so you always know what's happening and why.
We start with a 30-minute call to understand your business, current marketing activity, budget, and goals. No obligation — this is about finding out if we're the right fit for each other.
For businesses with existing Google Ads accounts, we conduct a full audit via the API — assessing campaign structure, keyword quality, budget efficiency, tracking setup, and ad performance. We document every issue and opportunity.
Based on the audit, we build a 90-day roadmap with clear priorities, projected outcomes, and budget recommendations. You approve everything before any work begins.
We execute the strategy — setting up or restructuring campaigns, configuring tracking, integrating the Google Ads API for automated reporting, and launching with close monitoring during the initial period.
Monthly performance reviews with detailed reports generated automatically via the Google Ads API. You receive clear data on what's working, what's changed, and what's coming next — no jargon, just results.
We don't run a revolving door of account managers or junior staff. When you work with Comet Ventures, you work directly with James.
We use the Google Ads API directly — not just the web interface. This means faster bulk operations, automated custom reporting, anomaly detection, and bid logic tailored to your business. It's the same infrastructure Google's own engineering teams use.
You get a live reporting dashboard and a monthly PDF report. Every metric explained in plain English. No hiding behind vanity metrics — we report on cost per lead, qualified enquiries, and revenue impact. If something isn't working, we say so.
We focus exclusively on local service businesses — builders, surveyors, trades, allied health, and professional services. We understand local intent, geographic targeting nuances, and what it takes to generate leads in competitive local markets.
Sydney-based, operating in Australian time zones. You won't be passed to an offshore team or account manager in a different hemisphere. When you call or email, you talk to the person actually managing your campaigns.
Month-to-month engagements. We keep clients through results, not paperwork. If we're not delivering value, you can leave. This keeps us accountable and ensures we're always focused on your outcomes — not just retaining the contract.
Our approach is built on frameworks tested across dozens of local business accounts. We apply what works — structured campaign hierarchies, intent-based keyword mapping, systematic A/B testing — not trendy tactics that vanish after a quarter.
I've spent over 8 years in digital marketing — starting in-house at a national trades business, then moving into agency work across Australia, before going independent to focus on what I do best: building Google Ads systems that generate consistent, qualified leads for local service businesses.
My background in both marketing strategy and technical implementation means I can manage everything from initial campaign architecture to the Google Ads API integrations that power our automated reporting and optimisation tools. I'm not a generalist — local service businesses are my focus, and Google Ads is my primary tool.
I work with a small number of clients at any one time to ensure every account gets proper attention. If you're looking for a set-and-forget agency, Comet Ventures probably isn't for you. If you want a hands-on specialist who understands your industry and is accountable for results — let's talk.
Currently accepting select new clients
Tell me about your business and what you're trying to achieve. I'll review your message and respond within one business day — usually faster.
