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Privacy Policy

Last updated: 17 February 2025

Comet Ventures (ABN: [ABN]) ("we", "us", "our") is committed to protecting the privacy of your personal information. This Privacy Policy outlines how we collect, use, store, and disclose personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

1. Information We Collect

We may collect the following types of personal information:

  • Contact Information: Name, email address, phone number, business name, and address.
  • Business Information: Industry, business size, marketing goals, and current advertising data.
  • Google Ads Data: Campaign performance data, keyword data, conversion data, cost data, and account configuration information accessed through the Google Ads API on your behalf.
  • Website Usage Data: IP address, browser type, pages visited, time on site, and referring URLs collected via cookies and analytics tools.
  • Communication Records: Emails, form submissions, and other correspondence.

2. How We Collect Information

We collect personal information through:

  • Contact forms on our website
  • Email and phone communications
  • Client onboarding processes
  • Google Ads API access (with your explicit authorisation)
  • Cookies and website analytics tools
  • Third-party integrations you authorise

3. Google Ads API Data Handling

As a Google Ads API user, we adhere to the Google Ads API Terms and Conditions and the Google API Services User Data Policy.

  • We only access Google Ads data that you explicitly authorise us to access.
  • Google Ads data is used solely for the purpose of managing, optimising, and reporting on your advertising campaigns.
  • We do not sell, lease, or share your Google Ads data with any third parties except as necessary to provide our services to you.
  • Access to your Google Ads account data can be revoked by you at any time.
  • We implement appropriate security measures to protect Google Ads data from unauthorised access, modification, or disclosure.
  • Google Ads data is retained only for as long as necessary to fulfil our contractual obligations to you, after which it is securely deleted.

4. How We Use Your Information

We use personal information to:

  • Provide consulting, Google Ads management, and marketing automation services
  • Communicate with you about our services and your projects
  • Optimise and report on advertising campaign performance
  • Improve our website and service offerings
  • Comply with legal obligations
  • Send relevant service updates (with your consent)

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience and analyse site traffic. These may include:

  • Essential Cookies: Required for site functionality.
  • Analytics Cookies: Help us understand how visitors interact with our site (e.g., Google Analytics).
  • Marketing Cookies: Used to deliver relevant advertising and track campaign effectiveness.

You can manage cookie preferences through your browser settings. Disabling cookies may affect site functionality.

6. Third-Party Services

We may use the following third-party services that process personal data:

  • Google Ads and Google Ads API
  • Google Analytics
  • Email service providers
  • CRM and marketing automation platforms
  • Cloud hosting providers

Each third-party service provider has its own privacy policy governing how they handle personal data.

7. Data Security

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification, and disclosure. Our security measures include:

  • Encrypted data transmission (SSL/TLS)
  • Secure access controls and authentication
  • Regular security reviews and updates
  • Limited access to personal information on a need-to-know basis

8. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. When personal information is no longer needed, we securely delete or de-identify it.

9. Your Rights

Under the Australian Privacy Principles, you have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of your personal information (subject to legal obligations)
  • Withdraw consent for data processing
  • Lodge a complaint with the Office of the Australian Information Commissioner (OAIC)

10. International Data Transfers

Some of the third-party services we use may store data outside of Australia. Where this occurs, we take reasonable steps to ensure that overseas recipients handle personal information in accordance with the APPs.

11. GDPR Compliance

For individuals located in the European Economic Area (EEA), we comply with the General Data Protection Regulation (GDPR) requirements. This includes providing a lawful basis for processing, respecting data subject rights, and ensuring appropriate data protection measures.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions about this Privacy Policy, wish to access or correct your personal information, or want to make a complaint, please contact us:

Comet Ventures
Email: james@cometventures.co
Location: Sydney, Australia